Kelsey+and+Ana

media type="custom" key="4920039" For our poster, we wanted to enforce the wearing of IDs in the school. We showed what happens to people who wear their ID and to those who don't. The person on their left is ID-less and thus has no identity. The face is fuzzy and shown in black and white, in contrast to a vibrant background. Our celebrity endorser, Katy Perry, is shown radiating from a monochromatic background. Not only is Katy wearing her ID, but she is extremely happy and vibrant. As well as the celebrity testimonial propaganda technique, the poster also uses a logical fallacy, as it implies that not only if you don't wear your ID, you will fade into the background and lose yourself, but that if you do wear your ID you will suddenly become bubbly, full of personality, and possibly even famous, like Katy Perry. This is very obviously not true as clearly, you will still be the same person regardless of whether or not you are wearing your ID. The general desolation of the background and the supporting text is intended to emphasize the centerpieces of the ads, the two main pictures. We tried to keep the poster visually interesting but not have too much else going on to distract from the portraits. Furthermore, the background image of the shadowed person standing alone on the bridge is meant to match the concept of identity loss. We used the song "Lost" by Katy Perry because the lyrics fit with the tone of the poster and they also tie in with the celebrity endorsement.